Helpful Tips in Designing a Real Estate Brochure
A real estate brochure is a powerful marketing tool for your business whether you are a property management, a developer, or a real estate agent. There are many kinds of brochures such as direct mail piece that came with the mail to showcase a house being sold in your locality, a brochure that advertises a luxury condo tower, or a brochure that illustrates the services of capabilities of realtor agency. A real estate brochure design should have a good concept, right plan, good design principles, and it should stand out from others. When it comes to brochure real estate design, it is important to share, plan carefully, and create a story focusing on your purpose and knowing your target audience.
A well-designed real estate brochure can help your real estate business stand out from your competitors and showcase your real estate services and listings. You must learn how to strategize and plan to make your brochure appealing and eye-catching by deciding on a clear message, considering distribution, and adding a call to action. Grab a pencil and a paper to sketch the general scheme of your real estate brochure and imagine possible layouts for your pages, making as many versions as you want. You don’t have to fit all information possible on your real estate brochure, and just like famous Coco Chanel’s saying “Before you leave the house, look in the mirror and take at least one thing off”, and this goes the same with real estate brochure designing. Are you showcasing a specific property, set of properties in a particular neighborhood, or your company as a whole? Do you want to distribute your real estate brochure? For a printed brochure, readability is very important to send your message clearly because you don’t have the capability to change brightness, zoom in, or manipulate the text.
You need to optimize digital brochures because majority of people will view your brochure on a mobile device. For digital real estate brochure, you can communicate via images and videos using the right colors, fonts, and texts. Call to action is very important when designing your own real estate brochure. Direct your target audience to the next step that you want them to take, and it can be either contacting you, signing up for your email list, or visiting your website to see what you have to offer. Check out Global Citizens HQ using eye catching and appealing text and banners in communicating their call to action. For more information about real estate brochure design, feel free to check our website or homepage now!