Look at Multiple Angles to Promote an Event, Business or Organization

Posted on Posted in Advertising & Marketing

When a new business is starting up, an important event is on the horizon or an organization is trying to make a name for themselves, there are many options for marketing. A very effective but underutilized option for marketing is the use of promotional Lanyards. The most popular types of lanyards are worn around the neck, but there are some made to wear around the wrist or the shoulder. The main function for lanyards is to carry important items close to the body so as to not lose them. Wearing an identification badge is one of the more useful functions for a lanyard, but they can also be made to carry cell phones, keys and other items.

For businesses the use of a lanyard to hold an identification badge is a great way to promote the business internally. Employees that are all wearing the same lanyard can promote a sense of pride among employees and build internal networking. Many business people are outside of a physical building for part of their work day. Having a company lanyard on can increase exposure and lead to the surrounding community being more aware of the company and what it does.

Events are great places for lanyards to be used because there is often a ticket or badge of some sort that needs to be carried to enter the event. The lanyard serves as a holder and allows participants to focus on the event and not worry about losing their credentials. Lanyards at events also get a great deal of exposure and can serve as conversation starters. Lanyards from an event can also serve as a souvenir for people that attend. They can use the lanyard in the future to hold other important items they need to keep track of.

Cotton and polyester are the most popular types of materials used to make lanyards. These materials are typically chosen because they are the least expensive. These materials do provide for quality products that will be comfortable to wear and durable for day to day use. There are a variety of lengths and thicknesses available in lanyards and this is something that should be considered before ordering.