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3 Things To Have In Your Influencer Marketing There are a lot of people who believe that influencer marketing is only a new concept which is the exact opposite. You can expand your customer portfolio while increasing your sales revenue at the same time if you can work with the right people engaged and make them talk about your brand and products. This is basically the concept of influencer marketing, it just that not many are really used to this until when social media become so popular. These days, there is no need to make use of a megaphone only to make company announcement regarding marketing. It is due to the reason that social media marketing has absorbed the tried and tested method of word of mouth marketing and improving it by making it immediate and international at the same time. Being able to build relationship with online influencers can create a powerful impact by using various social media platforms such as Google+, Pinterest, Twitter, Facebook and so on. Influencer marketing can also give the chance to tap into the trusted consumer network but the real question here is, how a business would be able to make the most of returns on their investment on influencer marketing.
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Number 1. Find influencers inside and outside your sphere – to give you an example, marketers at a furniture manufacturing firm should consider checking out fashion blogs, DIY blogs, interior design blogs and even some construction blogs. Yet, what you want is the big players in the game but also, you need the up and coming audience that needs to be pioneers to a topic or a cool idea.
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Targeting those with massive networks should be avoided whenever possible and instead, concentrate on the ones with smaller networks as they tend to be more influential on their audience. Number 2. Reward your influencers – experiencing the red carpet treatment is what many wants and this isn’t a different case. Basically, this is a strategy used in order to reward and recognize strong players that’s in your social media circles. Perhaps, they get the first shot of a new product offering or exclusive new content. You can give them a free demo of your service or product. Also you might want to know their feedback regarding new products before they’re rolled out nationally. In addition to that, you may have the influencer to re-tweet, repost and like products and posts for bigger and wider social media blitz. Number 3. Make it personal – there needs to be a personal connection between you and influencer when doing influencer marketing campaigns. For this reason, try having an engagement with them in their world or on their terms and not make it all about your brand and product, it is well appreciated by them as well to give special credits.